The Change in Content
Media is a force that has transformed the way information is distributed, producing itself as a driver of cultural and social transformation with political, economic and structural ramifications. It has proliferated our lives and has metamorphosed into a mega-industry that has had to keep up with changing needs of its audience. In the age of convenience and digital ‘death of distance’, online platforms of news, entertainment, advertisement and engagement have created cheaper, customised modes of information available just a ‘click’ away. In the context of this transformation, we reflect on how traditional media houses remain relevant in the age of multiscreen access?
Geared towards a dynamic digital future, we explore the how media plans to reinvent itself as a business and a source of news and entertainment with shifting advertising revenue models and content production strategy? How are new modes of advertisement on social media platforms affected conventional media business models? How are India’s leading media houses changing its content for its viewers and what does all this mean for us, as consumers?